Naming examples
A name, and the thinking behind it.
Four fictional worked examples. Each explores a brief, a shortlist and a creative tradeoff; none represents a real client or a cleared name.
Naming examples
Business namingA welcoming name for a repair studio
A fictional repair service compares clarity, warmth and room to grow.
Read the example People namingA compact baby-name shortlist
A fictional family compares three names without inventing origins or popularity.
Read the example Fantasy namingNaming a river-world location
A fictional setting uses sound and object-type cues to narrow a place name.
Read the example Username namingA calm handle for an art notebook
A fictional art account tests clarity against a strict character budget.
Read the example